

Bio of Founder
C. Mert Baki is a seasoned techno-commercial senior executive with over 3 decades of executive leadership experience in Fortune 500 multinational technology companies across Turkey, Central & Eastern Europe, the Middle East & Africa, and Asia-Pacific, LATAM. Known for his ability to bridge technical innovation with commercial strategy, Mert has spearheaded large-scale IT initiatives spanning cloud computing, AI, big data, enterprise storage, backup, virtualization, and infrastructure solutions, cybersecurity.
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Mert’s career is marked by record-breaking achievements, transformational technologies, innovative strategies and the development of sustainable scalable digital tranformation models that maximize profitability and unlock busienss transactions . His hands-on leadership style blends deep technical expertise with a consultative leadership approach, enabling him to translate complex IT solutions into clear business value for clients with defined roadmap.
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A graduate of Middle East Technical University (B.S., M.S. Physics), Mert is also an AWS-certified practitioner and holds numerous technical and vendor-specific certifications from IBM, EMC, Pure Storage, HP, and Cisco. Beyond his corporate achievements, he actively contributes to UNICEF initiatives and educational programs through the METU Alumni Education Scholar Program.
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STRATEGIC ARCHITECTURE • INFRASTRUCTURE OPTIMIZATION • CYBERSECURITY • DIGITAL TRANSFORMATION • DATA INTEGRITY • SYSTEM PERFORMANCE • INFRASTRUCTURE OPTIMIZATION • DIGITAL TRANSFORMATION • DATA INTEGRITY • SYSTEM PERFORMANCE •
A clinical approach to technology architecture and operational optimization.

Professional Experience
2025 — PRESENT
Management Consultant, Vendor Alliance META Region
CyberSecurity Services and Solutions

2023 — 2025
General Manager of Enterprise ServicesÂ
MEA
MEA and APJ 10B$ Top Technology VAD

2019 — 2023
Partners and Alliance Technical Executive
CEEMETA
PureStorage
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2009 — 2019
Global Growth Markets, Technical Consultacy Executive EMEA, APJ, LATAM
IBMÂ
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2004 — 2009
Technical Consultancy and System Engineering ExecutiveÂ
EMC (DELL)

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2001 — 2004
Unix - Data Storage and Protection Consultancy Leader
Koc System Information and Communication Technologies
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1998 — 2001
Co-Founder, Managing Director, CTO
Storus Data Storage and Protection Engineering ServicesÂ
StorUSÂ
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1996 — 1998
High Volume Transactional Sytems Consultant
Xerox Turkey

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1994 — 1996
Regional Executive, Healthcare Information Systems
3M Turkey
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STRATEGIC ARCHITECTURE • INFRASTRUCTURE OPTIMIZATION • SYSTEM SECURITY • CLOUD TRANSFORMATION • DATA INTEGRATION • OPERATIONAL EXCELLENCE • STRATEGIC ARCHITECTURE • INFRASTRUCTURE OPTIMIZATION • SYSTEM SECURITY • CLOUD TRANSFORMATION • DATA INTEGRATION • OPERATIONAL EXCELLENCE •